The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould
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The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould
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If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry? As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including: • Building and ministering to online communities • Privacy and self-disclosure in the digital age • Integrating communications across digital platforms • Managing and monitoring social media • Faith storytelling with visual social media • Hashtag development and live-tweeting
The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould- Amazon Sales Rank: #386739 in Books
- Published on: 2015-09-16
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x .31" w x 5.38" l, .50 pounds
- Binding: Paperback
- 200 pages
Where to Download The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould
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1 of 1 people found the following review helpful. Helpful By Alexandra Marintzer The Social Media Gospel is a great resource for those wanting to have more information about social media sites and how to use them best for your platform. She begins with strategic ways to use social media and how to use it for the growth of the Kingdom, also explaining generationally why to use certain types of social media. Then she moves on to the different social media that is most popular and how we can use them to advance the Kingdom. She finishes with how to make social media work for you and the purposes that God has called you too. In all, the Social Media Gospel helps anyone in ministry who tried to stay away from social media or those who are ready to take the plunge into it. The breakdown of chapter’s are as follows:Chapter 1: Defining Social MediaIn this first chapter she outlines and helps readers understand that social media is a tool to proclaim the gospel and you don’t need to be afraid of it. She helps readers become more comfortable in their social media journey by saying that it is a great tool to see how attitudes and opinions change, grow or weaken, it is the best place to know what the people around you are feeling and gives you a place to share hope of Christ.Chapter 2: Thinking TheologicallyThis chapter starts off by making a very profound statement—that Jesus has no Facebook, Twitter, Instagram, Pinterest account besides yours, so you should make it count for Him. I think he gets a little too heavy for me in this chapter talking about sacraments. If someone reading this was really, really into theology and the sacraments I can see that this may be helpful. In my opinion this chapter started off with a bang and brought me to wordy and theological boredom pretty fast.Chapter 3: Thinking GenerationallyThis chapter was very interesting to me, for starters generational differences are fascinating, but let’s be careful not to judge too quickly. I have an almost 92 year old grandmother from the “silent generation” that has taught me a thing or two about social media and her presence in social media and what she does for the Kingdom way outdoes me. On the other end saying that because I just make it into the “digital natives” does not mean that anyone should assume that someone my age just innately knows how to use social media or technology. If you stranded me on an island with my children and husband with no technology, I would jump for joy! I do think that is the point of this book, no matter where you are at or what feels natural or unnatural, we have to look and see that social media can and should be used to glorify Him.Chapter 4: Learning stylesI thought that this chapter was excellent, I love that she points out the differences in learning styles and that social media helps us to share His gospel to all different learners! I would also like to add to the chapter that all of us are learners too, the preachers and the head in ministry. Find how you learn best and use her breakdown of social media learning styles and follow some of those to learn for you and your relationship with Christ.Chapter 5: Personality TypesI would just like to point out here that if you look into the different personality types you will learn that some personality types take to technology better than others and some do not take to it as easily, but will catch on and enjoy it. As far as my personality type (INFJ) we notoriously hate technology and try to avoid it at all cost…..so maybe don’t judge an almost 30 year old for wanting to live alone on an island away from technology. I do however agree with her that as an introvert, it is helpful to gain knowledge about a person or situation with social media before I am out in a place of face to face meetings. I think this chapter helps you as an individual realize that how you feel about social media can come from your individual personality and she helps you find ways to utilize social media in a way that fits you.Chapter 6: Virtual Community Is Real CommunityThere are a lot of people that say that relationship are not real or groups are not real because they are online in some form of fashion. What Gould says in this chapter is that they are real, especially for the people that are in that relationship or group/community.Chapter 7 - Chapter 22: Choosing Social mediaThese chapters have been incredibly helpful for me, a social media beginner. She outlines why we should or should not pick blogging, Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube or Snapchat. These chapters are helpful for people who do not have any idea what the social media site is for to the person that wants to start to use their account to proclaim the Gospel in a better and louder way. Inside each of these chapters she also outlines other similar social media sites to the chapter title to give you even more information as a consumer.Chapter 23 – Chapter 30: Making Social Media WorkThe last eight chapters are exactly what the title of this section says; she explains how to make social media work. She explains how to use Twitter chats, how to avoid jargon, how to write content on social media, how to manage conflict on social media and the best practices for digital ministry. While these final chapters were great, for me as a beginner they seemed to be heavy and not as meaningful to me. I did get something from each chapter that helped me, but the depth and wordage got to be too much for my beginner level.
1 of 1 people found the following review helpful. Gould does an excellent job of explaining the “why” of social media in ... By Aaron Duvall Gould does an excellent job of explaining the “why” of social media in a church setting. It’s there, it’s a tool, and it can (and should be used). Individuals who haven’t used, or think they shouldn’t use, social media in the church need this book. Gould fairly brings up many of the “faults” people find with social media and does an excellent job dealing with each. It isn’t real, it undermines the church building, it’s too difficult to learn (Kindle location 259). Gould’s move through the types of social media and how each is helpful and the drawbacks to each was excellent. As with any technologically based book, there are signs of age. Even an updated book such as this second edition, will have aspected that are outdated as soon as it is published. However, despite a few missteps (periscope is barely mentioned once) the included media is well defined and fleshed out. Meredith recognizes the fact that we need to share the Gospel, and we need to share the Gospel in creative and relevant ways. Her passion and desire (as well as knowledge) in this area is well received, and it flows off the pages. I also appreciate that she recognizes that Remember, social media is not something separate, a nice-to-have add-on to your church website.”(Kindle Locations 1447-1448) but it is something that must flow out of the mission, message, and ministry of the church itself. The moments where I would get most frustrated is when Gould would try to connect theologically and scripturally. While I recognize the need for any book containing the word “Gospel” in it to do so, this is where I found Gould to be the weakest. For instance she states “God-inspired Scripture that communicates ethical standards and guidelines for behavior;”(Kindle Location 302). While there are parts of Scripture that do this, I hope and pray we see it as more. Scripture is more than pithy statements or ethical edicts, it is a story, THE story of redemption and God connecting with man when man couldn’t connect with God on his/her own. This second understanding seems to give MUCH more weight and a better metaphor, for why we should use social media. Her treatment of John 1, was also frustrating, While word is a popular translation for logos, there is always the understanding that this is not the “words” we are talking (or typing) about here. These slight issues aside, this is an excellent book, especially for pastors or churches who are resisting or avoiding social media. A church without social media today, is like one in the 70’s without a flannel graph. I think Gould would agree that we must use whatever means are at our disposal to continue to advance the kingdom.
1 of 1 people found the following review helpful. Gould is the modern day Joshua for the Digital Era! By Jonathan Esau Gould strategically tackles the topic of social media for the modern church. She is the new Joshua for the church, strategically entering a new land for the church to enter and use for the glory of God. "Today's mission field is online, so thinking theologically helps us use online digital technology to reach out while staying in alignment with the faith we profess" (Gould, Kindle Loc. 352). Social media is an intimidating concept for many within the church, but Gould simplifies the sheer mass of content into short, practical chapters that lay a foundation for why, what and how.Gould walks through the beginning of the book helping the reader understand social media and why the church should be embracing and utilizing it. She then moves on to help the reader strategically pick an applicable social media platform that will be beneficial to your specific ministry while teaching how to use it. Lastly she helps the reader be a practitioner, giving warnings and tips of the common pitfalls in social media and how to manage them. If you want to enter into social media just to follow the trend, just do it; but if you want to engage with social media to develop your ministry's presence in your community while growing it's effectiveness for God's Kingdom, then this book is a must read. It has many "insider" tips of how to use social media to not just get the initial draw to your ministry, but to keep people engaged and coming back, no matter what platform you choose.Each chapter ends with relevant questions to wrestle with on the specific journey each reader is on. These questions helped me set realistic, practical goals, helped me understand my context and discern what it the best fit for my ministry, and challenged me to think differently of my purpose and intentions. If a leadership group within a church were to read through this book together, it would generate incredible discussion that would help the group discern the future direction that the church could go in, using social media.The strengths of this book is that the chapters are short, to the point and filled with practical content and good questions. She simply defines things in this new digital era for the average person to comprehend. And she presents digital platforms in an unbiased way that help the reader not just ignorantly choose to use every social media platform, but to choose the most effective one for your ministry, and then coaches you on how to use it well.Like the rapid paced development of the digital era, I worry that this book might have a limited shelf life, but it definitely is structured that Gould could easily add in chapters for new platforms. There wasn't anything that stuck out at all that I would disagree with. It is well worth the cost and read if you are wanting your ministry to fully embrace the new era that we are living in, and before it's too late!
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